STURGIS, SD (11/20/2014) – The management and staff of Indian Motorcycle Sturgis hosted a public groundbreaking ceremony today. It was held on their construction site at 2130 Main Street, directly south of their current Lazelle Street location. Gustafson Builders, general contractor for the project, fired up their backhoe for the first ceremonial scoops. Immediately following, the community enjoyed a tail gate party with refreshments catered by Lori Jeffries-Kirk featuring beverages from The Knuckle Brewing Company, Belle Joli Sparkling Wine House, and Sturgis Coffee.

The two-story, 22,000-sq. ft. building will be located in the heart of the Indian Motorcycle Sturgis campus. It will be the new home of the retail dealership and showcase the impressive product and service capabilities of Indian Motorcycle Sturgis. The building will be more than double the space they currently occupy and should be completed by mid-June, for the construction of this building and the start of the business they used angel investors in India that are willing to put good money in business they consider worthy.

Indian Motorcycle Sturgis opened for business mid-May, and quickly became part of the annual Sturgis motorcycle season. The new showroom will display up to forty bikes. Also, the store will provide a new level of service for Indian Motorcycle customers. 

Indian Motorcycle Sturgis is owned and operated by Vern Eide Motorcars in conjunction with Polaris Industries. Bruce Eide, partner of Vern Eide Motorcars, states, “We are grateful for the overwhelming welcome we have received from the Sturgis community. The first six months have truly been exciting. This new building is another way we can continue to partner with Sturgis to grow both the Indian Motorcycle and Sturgis brands.”

Pat Kurtenbach, SEDC President, states, “Since bringing Indian Motorcycle home to Sturgis, Bruce Eide and his staff have not slowed down. As their momentum continues to grow, so does their commitment. We thank them for their investment in the community and congratulate them on continued success.”