STURGIS, SD (6/3/2015) –  J&P Cycles opened its newly remodeled year-round retail center on Monday, with a ribbon cutting ceremony at the facility located at 1650 Lazelle Street.

In true motorcycle fashion, the ribbon was cut, or torn apart, by two motorcycles. J&P Cycles senior management, Sturgis Mayor Mark Carstensen, Sturgis City Council members, and area business leaders were on hand for the event.

J&P Cycles’ Sturgis Retail Manager Carl Fay said: “We are extremely pleased to open our doors year-round to Sturgis and the surrounding communities as well as to the millions of traveling riders passing through. Activities are planned to showcase our retail center as a key destination for bikers visiting Sturgis during the riding season and especially during the celebration of the 75th Sturgis® Motorcycle Rally™.”

The motorcycle aftermarket retail giant’s new 7,500 square-foot Sturgis retail center will house a wide assortment of motorcycle parts and accessories, including exhausts, seats, windshields, saddlebags as well as leathers, gear and other apparel items.

Article reprint and photo courtesy of Meade County Times-Tribune staff and Jim Holland